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Research papers

The changing scene in international pharmaceutical marketing research

Because of fundamental changes in the nature of pharmaceutical marketing, there has been a considerable increase in the demand for pharmaceutical market research. There is now: increasing competition, increasing need for marketing skills and...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Clifford H. Jellett
Company: Harris Interactive (Europe)
September 1, 1981
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Citation

Jellett, C. H. (1981a, September 01). The changing scene in international pharmaceutical marketing research. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/the-changing-scene-in-international-pharmaceutical-marketing-research